Lose friends, save money by 'liking' AmEx?

Would you offer up your Facebook friends for money?

American Express wants you to. The credit card issuer launched a "Link, Like, Love" social media campaign asking cardholders to allow AmEx to tap their circle of friends, interests and other "likes" in order to offer customized shopping discounts.
 
Here's what the text says on the American Express Facebook page: "You and your friends like and share many things on Facebook. Now, American Express has deals and experiences for you based on those likes and interests. And once you sign up and choose your deals, all you have to do is use your American Express Card and statement credits will be sent directly to your Card account."

The current discount being offered on the AmEx page is $5 off when you spend $20 or more at Whole Foods Market. Meh. I'll pass.

Between Groupon, Living Social, Facebook deals, etc., I'm tired of all this discount hawking. And I'm sure my friends are, too, so no, I won't be participating. The last thing I want is my Facebook page telling me to spend money.

Plus, call me a conspiracist, but allowing my credit card company even more access to my personal information than they already have just seems like it could open the door to all kinds of trouble.  For example, if, God forbid, I experienced some kind of financial disaster (bankruptcy? job layoff?) and that gets mentioned on Facebook, well, I don't think it would be much of a coincidence if my credit card got canceled not long after.

The only really cool aspect of this offer, however, is that you don't need a coupon to get your savings; AmEx will just credit your account. Sweet. Carrying around coupons is a drag. But that's not enough of an enticement to get me to "like" AmEx's latest offer.