CreditCards.com

Tag Archives: big data

So many alternative scores, so little acceptance

Sienna Kossman

When it comes to alternative credit scores, more options have not translated to greater acceptance by lenders, regardless of how useful the scores might be. Alternative credit scoring methods such as the FICO Score XD Kelly Dilworth wrote about and TransUnion’s…
Read More

Synchrony Bank to use big data to tailor cardholder offers

Kelly Dilworth

Beginning in September, Synchrony Bank — the issuer behind a number of popular store cards, including the Sam’s Club MasterCard, the Gap Visa and the eBay MasterCard — will begin offering cardholders personalized pricing and discounts based on data it gleaned from Synchrony Bank-issued credit cards.
Read More »

Data broker lifts veil on personal, financial data

Kelly Dilworth

Curious about how much of your personal and financial information marketers are collecting behind your back? You’re in luck.

One of the world’s largest data brokers, Arkansas-based Acxiom Corp., has lifted the veil covering its vast trove of consumer data and, for the first time, is allowing people to see just how much it knows about them.

Read More »

Credit data isn’t above government snooping

Kelly Dilworth

It’s been more than a week since the British newspaper The Guardian revealed that the National Security Agency is indiscriminately collecting Americans’ telephone records (or, in NSA parlance, “telephony metadata” — which includes when and where you made a phone call and what number you called, but doesn’t reveal what you said). Since then, numerous leaks have spilled out about what else the intelligence agency is collecting — including the revelation that credit card purchase data may be getting swept up as well.
Read More »

Tracking your card purchases: Big data becoming big business

Kelly Dilworth

If sharing information about what you buy with strangers makes you squeamish, then you may want to think twice about swiping your credit card.

Everyone from the IRS to your neighborhood burger joint wants to know what you charge to your card. And, increasingly, new tools and services — courtesy of credit card issuers and other businesses — are allowing them to sneak a peek.

Read More »