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Does Bo know banking? Not sure, but he sure knows marketing

Connie Prater

Does legendary pro athlete Bo Jackson know banking? A recent profile on LostLettermen.com reveals the 48-year-old former NFL and MLB player is a co-owner and director at a small community bank in suburban Chicago.

What he does bring to the table is his popularity and marketing appeal as a pitchman. The bank’s website features a prominent picture of Jackson. Smart move.

It’s risky business opening a bank in the kind of economic climate we have today. Banks larger than Burr Ridge fail every week. But then, they don’t know Bo!

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