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Egos soothed when buying on plastic

Julie Sherrier

Get turned down for a promotion? Feel like it’s you against the world? If so, you’re more likely to soothe your soul with a credit card purchase than a cash purchase, according to research published in March 2011 in the “Social Psychological and Personality Science” journal.

According to the study’s authors, Nathan C. Pettit (Cornell University) and Niro Sivanathan (London Business School), the more you feel threatened, the more likely you are to avoid further pain by paying for a desired item with easy credit instead of precious cash.

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