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Those on a tight budget choose material goods over experiences

Kelly Dilworth

Researchers have been saying for years that if you want to extract more happiness from your purchases, you’re better off buying experiences that you’ll savor — such as dinner at a favorite restaurant or a memorable family vacation. Yet according to a new study in the Journal of Consumer Research, people living on a budget are more likely to take the opposite approach and buy material possessions they mistakenly assume will have a more lasting impact.
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