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Tag Archives: J.D. Power

Study: Fees driving customers away from big banks

Daniel Ray

Looks like consumers are in a fee-fighting mood, and are switching away from big banks that try to impose them.
An independent study shows a distinct increase in the number of bank switches toward smaller banks. The J.D. Power and Associates 2012 U.S. Bank Customer Switching and Acquisition Study, released Monday, shows that an increased number of American consumers switched banks late in 2011 — and when they did, fees were a big reason.
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