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Consumers Union warns teens: Don’t keep up with the Kardashian Kard

Connie Prater

It’s one thing to be hip and cool, but don’t let the cool thing of the moment lead you to make bad money decisions.

That’s the message behind a warning issued today by a leading consumer advocacy group about the Kardashian Kard, a new prepaid debit card being marketed to teens and young adults. As its name implies, the card is backed by the Kardashian sisters, Kim, Kourtney and Khloe, the stars of the E! cable network reality series about their lavish lifestyles, “Keeping up with the Kardashians.”

Last week, when the Kardashian trio announced they were lending their names and celebrity to a new prepaid debit card, the general reaction from smart money watchers was: Keep away.

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