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Tag Archives: super bowl

Susie’s Super Bowl adventure: a cautionary tale

Matt Schulz

The weather was a mess. Cabbies went on strike, making it tough to get around. And worst of all, her most hated team won the championship.


But none of that mattered to Susie Supalo. Her trip to the Super Bowl — earned by redeeming more than 300,000 rewards points from her NFL credit card — was still a thrill.


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Super Bowl credit card commercials — a look back

Jeremy Simon

You don’t have to be a bank executive — or even a personal finance reporter — to know the last few years have been rough for credit card issuers. Amid the economic downturn and some negative publicity over their treatment of customers, banks decided to bypass the cost and visibility of creating Super Bowl commercials for the most recent NFL championships.

And it looks like we won’t see any new credit card promotional spots during the commercial breaks for this year’s Super Bowl XLV. Expect a lot of car ads, along with the requisite celebrities, including Kim Kardashian, a Claymationated Eminem and an oddball pairing of Justin Bieber with Ozzy Osbourne (can a duets album be far behind?).

With that grim reality facing those of us who enjoy the commercials as much (or more) than the game itself, here’s a look back at some noteworthy credit card ads from Super Bowls gone by:

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Susie gets her Super Bowl tickets

Matt Schulz

Susie Supalo’s six-year quest for Super Bowl tickets came to a joyous end Friday.


Supalo was one of thousands of Bank of America credit cardholders who were stunned by the banking giant’s announcement in July that after August 31, 2010, the reward points they’d earned on their officially licensed NFL credit cards would expire. After the announcement, I wrote a blog on the topic, which prompted this comment from Supalo a few weeks later:


“I have been saving NFL points for 6 years for Super Bowl tickets. I had enough points last Super Bowl for upper level seats but decided not to redeem them because I had been saving for so long I thought I would wait for lower level seats. I have enough points for lower level seats and now I can’t redeem them. Obtaining Super Bowl tickets with my points has been my goal for 6 years. I think BofA and NFL should have given us more notice. I would have redeemed my points last Super Bowl. Is there anything I can do? I feel cheated by the NFL, B of A and the Chicago Bears! How can they get away with this???”


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When plastic and pigskin collide: 9 credit card Super Bowl ads

Jeremy Simon

Are you ready for Super Bowl XLIV? You may have the big screen TV, snacks and beer on hand, but you aren’t truly ready for Sunday’s football game until you’re prepared for the commercials. While any credit card industry ads aren’t likely to generate as much controversy as those starring a Mr. Tim Tebow, for example, if commercials from past Super Bowls are any guide, the latest crop of credit card commercials could still get viewers talking.
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189th Carnival of Personal Finance: Super Bowl edition

Emily Crone

In honor of this weekend’s Super Bowl game, we’ve assembled a team drawn from dozens of the best players in the personal finance arena for the football-themed 189th edition of the Carnival of Personal Finance.
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