Some big decisions have to be made on the spot. When you sign up for a debit card, more than likely you’ll only have a few moments to select your PIN. Research suggests most people choose dangerously simple codes that may be easily remembered, and just as easily guessed by thieves.
Data Genetics, a data aggregator, studied the popularity of all 10,000 possible four-digit PIN numbers. Nearly 11 percent of the 3.4 million PINs in the data set used 1234. The second most popular four-digit PIN is 1111, garnering 6 percent. Bronze went to 0000 with 1.8 percent. Clearly, most people aren’t very creative.
It should be noted that those who are trying to pay homage with PINs are also represented in the data. James Bond fans have bolstered the PIN 0007 to No. 23, with its close cousin 0070 coming in at No. 28. The PIN 1984 achieved position No. 26, but it’s unclear if this is a birth year or tribute to George Orwell. Considering that nearly 50 years have passed, it is impressive that 2001 (presumably for A Space Odyssey story) is still in the top 20, sliding in at No. 19.
The data reveals another fun fact: People seem to prefer even numbers over odd. For example, 2468’s a number we appreciate — it occurs more frequently than an odd number equivalent, such as 1357. When DataGenetics President Nick Berry studied data for longer numerical passwords, other famous numbers cropped up. Among the codes making an appearance were 8675309 (a tribute to the popular 1980s song by Tommy Tutone), which users bolstered to the No. 4 position among seven-digit codes.
Codes dealing with key-position are more common in longer passwords. Some consumers choose to create keypad patterns, such as an “X,” using 159753. Others used rows and columns to create passwords — 789456123 and 147258369 were common. To help remember 10-digit passwords, some channel their inner math nerd, using pi’s first digits, 3141592654.
Joseph Bonneau, an engineer for Google’s Data Protection team, wrote his doctoral thesis on human-chosen passwords, including PIN choices. According to Bonneau, 9 percent of users chose a pattern on the keypad. The research showed box keys 1425, corners 9713 and a cross 8246 were among the most popular.
Picking a good PIN
After reviewing popular passwords, it’s clear that despite the “P” in PIN standing for “personal,” most people aren’t using their own experiences to honor numerical memories. Some of the best PINs come from memorable dates, according to butterscotch.com, a site dedicated to teaching tech savviness. However, many pick digits that are too easy to figure out, says Mike Callahan (aka Dr. File Finder) on the butterscotch site in a Web tutorial. Bad codes include birthdays, house numbers or wedding anniversaries. The best codes are things that are meaningful to you, but no one else. Examples of good PINs can include graduation dates, death dates or the date you met your spouse.
Beyond using dates for a PIN, Ann Knapp, a contributor for Ezine9.com, suggests making a word using the numeric alphabet. This method would produce a bounty of random PINs that would still be easy to remember, however, there are automated hacking programs that use words from the dictionary to crack PINs and passwords. Try using nicknames to maximize the benefits of this method or mix words with numbers. For example: s3cur1ty (security).
My personal PIN equation
When I decide on a PIN, I try to focus on past numbers of importance. I have moved 10 times in the past decade, so using move dates are a good option for me. How do you choose yours?