You don’t have to be a bank executive — or even a personal finance reporter — to know the last few years have been rough for credit card issuers. Amid the economic downturn and some negative publicity over their treatment of customers, banks decided to bypass the cost and visibility of creating Super Bowl commercials for the most recent NFL championships.
And it looks like we won’t see any new credit card promotional spots during the commercial breaks for this year’s Super Bowl XLV. Expect a lot of car ads, along with the requisite celebrities, including Kim Kardashian, a Claymationated Eminem and an oddball pairing of Justin Bieber with Ozzy Osbourne (can a duets album be far behind?).
With that grim reality facing those of us who enjoy the commercials as much (or more) than the game itself, here’s a look back at some noteworthy credit card ads from Super Bowls gone by:
Are you ready for Super Bowl XLIV? You may have the big screen TV, snacks and beer on hand, but you aren’t truly ready for Sunday’s football game until you’re prepared for the commercials. While any credit card industry ads aren’t likely to generate as much controversy as those starring a Mr. Tim Tebow, for example, if commercials from past Super Bowls are any guide, the latest crop of credit card commercials could still get viewers talking.