Tag Archives: direct mail

Economy sags, mailboxes empty as card issuers cut direct mail offers

Daniel Ray

An ailing economy means emptier mailboxes. Financial service companies — and especially credit card issuers — have sharply cut back their direct mail offers according to research released Tuesday.
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Credit card mail declines, saves trees

Emily Crone

Credit card solicitations in the mail greatly declined in the last quarter of 2007. The mortgage crisis and faltering economy have caused creditors to become more selective in who they target for direct marketing, and have saved trees in the process.
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