When your boss asks whether you’d like to attend South by Southwest Interactive (or SXSWi) — a five-day smorgasbord of emerging technology talk, networking and fun — for the first time, the answer is pretty easy: “YES!” While many SXSWi attendees and presenters travel from across the globe to the annual conference in Austin, Texas, I was lucky to only have to head just minutes away to downtown Austin for the event.
A badge and short drive made me doubly fortunate. So how did I make my SXSWi experience worthwhile? By attending all sorts of talks, enjoying several parties and scoring free food and drinks.
A Dutch museum unveiled a wall-sized credit card rainbow. What does it mean?