Less than a month after its debut, the Kardashian Kard may be kaput. Kanned, Kanceled. Klipped. Kremated.
The prepaid debit card featured high upfront fees ($59.95 for six months or $99.95 for a year-long membership) and was heavily marketed to teens and young professionals. Consumer groups warned teens, their parents and young adults not to be swayed by the card’s hip promoters, celebrity sisters Kim, Khloe and Kourtney Kardashian.
Consumers Union, the nonprofit owners of Consumer Reports magazine, even started a campaign asking consumers to sign e-cards urging the Kardashians to take their names off the prepaid card.
It looks like they’ve done just that.