Tag Archives: price

In stores, where you look influences what you buy

Kelly Dilworth

The next time you visit a store, think twice about the direction of your gaze when comparing different products. According to a forthcoming study in the Journal of Consumer Research, retailers could influence which products you prefer — and how much you’re willing to pay for them — simply by placing them higher, or lower, on the shelf.
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Musing on museum money, Monet and ‘recommended’ entry fees

Jay MacDonald

The sign at the world-class Metropolitan Museum of Art says it merely recommends you pay $25 to get in. But a lawsuit charges that the museum too eagerly swipes the full amount on credit cards when tourists pass through its colonnaded doors.
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