Tag Archives: ring

Barclaycard Ring: Plastic with a social media twist

Julie Sherrier

Barclaycard is attempting to curry the credit card-carrying public’s favor by introducing the Barclaycard Ring MasterCard, which will be designed (at least in part) by social media feedback.

Cardholders — or “members” — will be allowed to see the card’s profit-and-loss statements as well as take a share of profits down the road, which can be donated to charity through its “Giveback” program. The colorful, feel-good website for the card touts: “You and your fellow
cardmembers will work together to shape Barclaycard Ring into something you can feel good about. As your credit card company, we promise to listen to what you have to say.”

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