Tag Archives: showrooming

Target’s price-matching over-promises, under-delivers

Julie Sherrier

Target announced on Jan. 8 that it will price match with Amazon.com, as well as other top online retailers. When I read the headline, I got excited. As a regular Target shopper, I immediately had visions of standing in the checkout line with my smartphone cued to Amazon.com to get all my purchases for less than Target price. But, alas, that is but a dream.
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