Tag Archives: store-branded credit card

Synchrony Bank to use big data to tailor cardholder offers

Kelly Dilworth

Beginning in September, Synchrony Bank — the issuer behind a number of popular store cards, including the Sam’s Club MasterCard, the Gap Visa and the eBay MasterCard — will begin offering cardholders personalized pricing and discounts based on data it gleaned from Synchrony Bank-issued credit cards.
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