Have you seen the latest teen shopping video? No, it’s not a public service announcement of the “This is your brain on drugs” genre. It’s more like, “This is your financial future on overload.”
“Going to the Mall,” a song and video by artists School Gyrls (yes, that’s how they spell it), is a three-minute glamorization of excessive spending. It features five girls dressed in school girl plaid skirts who happily talk about their shopping excursions to the mall.
It’s reminiscent of the “haul videos” that have become popular on YouTube. They feature young shoppers, most often females, who are showing off their latest purchases and any bargains they’ve bagged.
Ann Minch ignited a media frenzy when she posted a video of herself starting a self-proclaimed “Debtors Revolt.” She wanted a reduced interest rate; she got a hailstorm of praise and criticism. Is this the start of a revolution, or a one-day YouTube hit?