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Protect your identity from life online

So, you clicked on a certain picture or perhaps you’ve included ice fishing as one of your interests. Other people will probably find out.

The tales of sites tracking their users’ actions or pimping out personal information to marketers are becoming more commonplace. For the most part, though, this type of information exchange has become a tolerated side effect of life online.


But there are some types of information that consumers expect sites to keep private. Consider the number of times people save credit card information online, or enter bank account numbers into budgeting sites. Even the contents of our e-mails and Google Docs, which are all stored in cyberspace, are assumed to be safe from prying eyes.

The tales of sites tracking their users’ actions or pimping out personal information to marketers are becoming more commonplace. For the most part, though, this type of information exchange has become a tolerated side effect of life online.

But there are some types of information that consumers expect sites to keep private. Consider the number of times people save credit card information online, or enter bank account numbers into budgeting sites. Even the contents of our e-mails and Google Docs, which are all stored in cyberspace, are assumed to be safe from prying eyes.

That’s not a wise assumption.
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